It all started when…

Luis Madureira envisioned leading the Brand Building (R)evolution as Founder and Managing Partner of ÜBERBRANDS, helping companies, boards and business leaders navigate their competitive environment by informing their decision-making with actionable insights, supporting the design of winning strategies, and the development of innovative products, services, processes and business models.

Previously the Global Competitive Intelligence Practice Lead for Ogilvy Consulting (aka OgilvyRED), he possesses vast experience in Consulting – Ogilvy, ÜBERBRANDS - and in FMCG - Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, Heineken. Held leadership roles in Competitive Intelligence, Strategy, Marketing, and Sales, both locally and globally.

A distinguished Fellow by the Council of Competitive Intelligence Fellowship, he Chairs the SCIP Portugal Chapter and he is an Invited Lecturer for University Masters and Post Graduations (education institutions, courses and evaluations on the Organizations tab below).

Author of Social Market Intelligence (SMINT), the first Competitive Intelligence approach in real-time, and INNOVA©TION, an end-to-end innovation program spanning from the fuzzy front-end to its evaluation.

PhD in Information Management specialized in Information and Decision Systems from NOVA IMS Information Management School (MagIC), and MagIC Researcher. Graduated from NOVA SBE in Economics with a specialization in Marketing. Accredited with a CIP-II (Advanced Competitive Intelligence Professional) by ACI – Academy of Competitive Intelligence, and a CSIP (Certified Social Intelligence Professional) by Social Intelligence Lab..